INDUSTRY:
Health & Wellness / Artificial Intelligence.
CLIENT:
Agh. data agency holding sa
YEAR:
2026
EXPERIENCE:
Lead UX/UI Designer.
MARCO: The AI-Driven Fitness Architect
about.
MARCO is a next-generation "AI Fitness Architect" designed to move beyond static, one-size-fits-all workout plans.
The platform utilizes Generative AI to act as a digital companion, providing real-time feedback and conversational coaching.
It features a premium "Cyber-Atlas" design identity, utilizing a Midnight Atlas (#0B1222) palette for a sophisticated, high-performance feel.
challenge.
Most fitness applications are rigid and fail to adapt to a user's changing daily schedule, energy levels, or equipment access.
This lack of flexibility often leads to user frustration and high drop-off rates in the wellness space.
The goal was to create a digital product that feels "human" and responsive rather than just a library of videos.
result.
Designed a high-conversion, 13-step personalized onboarding flow to capture user data efficiently.
Developed a conversational AI Coach interface (Chat V3) that allows users to adjust workouts on the fly using Quick Action Chips.
Implemented a gamified Performance Dashboard that tracks calories, heart rate, and consistency "Streaks" to drive long-term user retention.
Created a scalable Design System that supports multiple languages (Arabic, French, English) and localized cultural contexts.
testimonial.
MARCO has redefined my training; it's the first app that actually adjusts to how I feel and what I have available in my living room.
Hamza Mostatii
User of the Mobile App MArco
