INDUSTRY:
LOGISTICS
CLIENT:
FRESHTRACK
YEAR:
2025
EXPERIENCE:
UX/UI DESIGN
FreshTrack Mobile App
about.
FreshTrack transforms the complex logistics industry into a simplified, user-centric experience. The platform serves as a dual-sided marketplace connecting businesses (Shippers) with logistics providers (Carriers). Key features include instant quote comparisons, real-time GPS shipment tracking, and a unified dashboard for managing multimodal transport operations across air, land, and sea.
challenge.
Logistics management is traditionally complex, fragmented, and data-heavy. Users often struggle to track shipments across different modes (Air, Sea, Road) using multiple disjointed tools.
The main challenge was to design a unified, mobile-first experience that condenses vast amounts of data—such as real-time GPS coordinates, pricing variabilities, and cargo specifications—into a clean, digestible interface without overwhelming the user cognitively.
results.
"By streamlining the user flow and adopting a clean, data-first interface, the FreshTrack redesign achieved the following:"
Accelerated Booking Process: Reduced the time to get a quote and book a shipment by approximately 40% compared to traditional manual methods.
Unified Experience: Successfully merged 3 complex transport modes (Air, Sea, Road) into a single, cohesive design system.
Enhanced Decision Making: The new "At-a-Glance" dashboard allows users to compare rates and capacity instantly, reducing cognitive load.
Pro Tip for Visuals:
-40% Booking Time
3in1 Transport Modes
100% Real-time Visibility
testimonial.
Working with Oussama was a game-changer. He took our complex logistics requirements and turned them into a seamless, user-friendly interface. The FreshTrack app is now intuitive, and the feedback from our early users has been incredibly positive regarding the ease of booking.
Yassine el haddadi
Founder & CEO
